Dan Sanchez currently serves as the marketing director at Bethany International and a marketing instructor at Bethany Global University (BGU) in Minneapolis, MN. He earned his MBA and a BS in Marketing Management from Western Governors University.
He’s also a husband, father, blogger, and YouTube vlogger. Dan has over ten years of marketing experience working for nonprofits, tech startups, and his own personal ventures.
Like many millennials, I came out of high school dreaming about changing the world and joined a nonprofit to do just that. Yet, after working for a couple of nonprofit organizations I found the work to be highly inefficient and often ineffective at accomplishing the goal of the organization.
Nonprofits often were their own largest obstacle in their own way.
After giving up on the dream of changing the world, I joined a totally different kind of organization: a tech startup. The similarities were striking in that both these organizations worked crazy hard, had larger than life goals and were trying to accomplish them with few resources. Yet, despite the similarities, tech startups were working as smart as they were hard. They had figured out how to be effective and efficient with little to achieve much.
It’s the lessons I learned working for two startups, reading excessively about entrepreneurship, and common tech startup marketing practices that I began to find solutions to many of the issues I faced at nonprofits.
Today, I’m back at a nonprofit, working hard to bring the change I want to see in the world as well as working smart with the lessons I learned from the tech startup world.
In the process, I wanted to document my journey and lessons learned to help other nonprofits work smart as well. Thus, GrowthGuide.co
I’ve had the privilege of serving at multiple nonprofits and two startups.
- Teen Mania Ministries: I held multiple roles here from sales, customer service, graphic designer, and digital marketing manager serving major brands like Acquire the Fire (events with 150k people in attendance), Global Expeditions, and Extreme Camps.
- International House of Prayer: I was a social media manager managing multiple pages with hundreds of thousands of followers.
- Mercury11: An ambitious marketing tech startup launching products in digital marketing, marketing SAAS, market research, education, and animal care. I worked on everything from design, code, product development, and client management. Mercury11 was acquired by Shoptology.
- Shoptology: I managed client campaigns and websites as well as design work for multiple clients. Shoptology was a new startup within a larger marketing holding company called Project: Worldwide and was aiming to gain market share in the shopper marketing agency industry through a digital technology focus.
- Bethany International: This is where I currently serve as the marketing director. While the marketing department started with just me, I now oversee three teams of marketing, media, and digital technology.
You can find my whole work history on my Linkedin Profile »
What is Growth Guide?
While I continue to utilize the innovations from tech startups to advance the cause for my nonprofit organization, I want to help you with yours. This website is where I document my learnings and strategies in the blog, discuss what I’m currently working on now, and post videos showing you how to accomplish the same things.
While I will start this website around the topic of digital marketing, I want to produce content around a wide range of topics I’ve learned about to help your nonprofit grow. Topics that range from:
- Design (8)
- Digital Marketing (11)
- Extra Goodness (17)
- Market Research (1)
- Marketing Concepts (1)
- Marketing Strategy (1)
- Marketing Technology (3)
- Personal Update (32)
- Video Marketing (39)
- Video Studio (20)
- Vlogging (21)
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